Auto repair is a highly competitive business, and your garage sales will be affected by many deciding factors. These factors include the quality and pricing of your services, customer support, time of year, specialised services, accessibility, and more.
In such a competitive market, you might find yourself asking how your business can stand out. The answer is to implement value added services for cars to gain new customers while retaining old ones.
These extra services will not only increase your garage sales but also improve the overall reputation of your business, leading to more loyal customers.
Let’s dive into some of the best value added services you can implement in your business to boost garage sales!
Customers love free services that help their cars remain in top shape. Offering complimentary vehicle health checks after certain intervals could go a long way for your business when it comes to good word of mouth.
This incentive is also helpful because of the seasonal impact on garage businesses. Winter often brings in more customers needing battery checks and tyre replacements, whereas summer typically sees more air con repairs. In autumn and spring, you may see slightly less customers, depending on your location and services offered.
To counter this, a complimentary vehicle check incentivises your customers to visit your garage even when there’s nothing immediately wrong with their vehicles.
It could include basic tasks like tyre pressure checks, oil levels, brake conditions, wiper inspections, and more. Having such a system in place shows your customers that you care about their vehicle’s long-term health.
Customers are more likely to return to your shop when they feel valued and rewarded for being loyal to your services. One of the best value added services for cars your garage can implement is a programme that rewards loyal customers.
Offer special discounts and free services to repeat customers after a certain number of visits to keep them coming back. This type of programme creates more loyal customers and strengthens the relationship between your business and its clients.
For example, you could have a system where customers earn points on every visit or purchase from your business. After reaching a certain threshold, they would gain access to special rewards like free vehicle diagnostics on the next visit.
When you have a well-planned loyalty programme in place, you’ll notice a boost in garage sales due to repeat customers.
As mentioned above, the profitability of your garage might differ depending on the time of year. Take advantage of this by leveraging special promotions specific to the particular season.
For instance, you could have a winter package that includes free tyres and battery checks for your customers during the colder months. Similarly, a summer package could include free engine oil checks.
Offering these targeted packages ensures your business has more customers than your competitors in both peak and slow seasons.
Additionally, when you offer plans at affordable rates, people are more likely to buy multiple services from you, increasing your garage sales.
Your customers might not always have the means to pay for services in one go. It’s important to provide your customers with flexible payment options to ensure you don’t miss out on potential sales.
Customers often hesitate when the cost of services is high. In such cases, having flexible financial options such as EMI or BNPL and interest-free credit makes it easier for your customers to commit.
Additionally, you gain new customers when people discover they can pay for your services over time, especially for big repairs such as engine parts or complete brake overhauls.
By offering these options, you remove financial barriers and become a more trustworthy repair shop to your customers.
Car manufacturing is constantly evolving, making it crucial for garages and workshops to have high-tech solutions for every issue. A customer is more likely to trust your business when you use diagnostic tools that provide in-depth insights into vehicle problems instead of guesswork.
Another big quality-of-life change your business can implement is making it easier for your customers to know the status of their repairs. This can be done through a system offering them real-time service tracking.
Additionally, you can leverage connected car technology to predict your customer’s vehicle health. You can also automate a notification to alert them when their vehicle is due for maintenance.
When you have the right tools, managing high-tech solutions becomes easier and ensures your business remains ahead of the competition.
Implementing value added services for cars is a great way to keep your garage profitable and customers happy. By using our suggested value added service, your garage will be the customer’s first choice for car repairs and maintenance.
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Additionally, our software includes advanced features like accounting, customer management, personnel management, stock control, and reporting to give you better control over your operations. Click here to learn more about our services or contact us to request a demo now.
Explore TechMan in real-time in a working garage and see how our extensive integrations can simplify your operations and save hours of time every day.
